Today I spent the whole day discussing International Marketing with Denise!
She invited me over to her house, and cooked me lunch (yummy!), gave me snacks (mmm), and dinner and desserts (I'm a huge cow now!)
I can type about international marketing theories this whole entire blog entry, but all of you would fall asleep. Some things you should take a look at
Coca-Cola blak - The essence of coca-cola blended with the essence of coffee. A perfect combination.
www.coca-colablak.com
Blllllaaaaaaaaaaaak!!! As in *choke* (choking on blak coke...haha i'm lame) What a horrible combination, can you imagine the caffeine level? Maybe coke needed to compete with Redbull? (Which is just nasty!)
Something that is really interesting to read (I'm reading it now, haha multi-tasker) is Porter's theory of national competitive advantage. Let me bore you for a bit.
Super ancient economic theory told us that a nation would have competitive advantages in areas it was most efficient in producing (aka Adam Smith and Richardo). That is, if Country A produces rice more efficiently than Country B, and Country B produces tomatoes more efficiently than Country A; the trade is rice for tomatoes and vice-versa. Specialisation.
Then there was the theory that countries competitive advantages lay in the factor endowments (what resources they had). Heckscher-Ohlin Model. Labour abundant countries specialised in labour intensive good, capital abundant countries specialised in capital intensive goods.
There was and still is continuous debate as to what makes a country competitive. The theory I am studying now is asking the key question:
Let me think of a Singapore example. Blog about it tomorrow...boring economics lesson to be continued....
Why are firms based in a particular nation able to create and sustain
competitive advantage against the world's best competitors in a particular
field?
Happy dreams,
Your resident geek-a-zoid,
Stacy
No comments:
Post a Comment